In today’s digital world, authenticity is the key to connecting with your audience. Consumers no longer just want a product or service; they crave a genuine connection with the brands they support. Behind-the-scenes (BTS) videos are an excellent way to showcase your brand's culture, build trust, and foster deeper connections with your audience.

This blog will guide you through why BTS videos work, how to create them, and where to share them for maximum impact.

Key Takeaways

• Show Your Human Side: BTS videos create authenticity and trust by giving audiences a peek into your brand’s personality.

• Keep It Real: Avoid overly polished content to ensure relatability.

• Share Everywhere: From social media to email campaigns, BTS videos can boost engagement across multiple channels.

Why Behind-the-Scenes Videos Matter

BTS videos let audiences see the "real" side of your business, fostering transparency and building emotional connections.

Benefits of BTS Videos:

• Humanize Your Brand: Showcasing your team and workplace builds relatability and trust.

• Build Audience Trust: Authenticity helps customers feel confident in choosing your brand.

• Increase Engagement: BTS content tends to feel more personal and approachable, driving more shares and interactions.

• Set Your Brand Apart: Unique, authentic content stands out in a crowded digital landscape.

How to Create Engaging Behind-the-Scenes Videos

1. Identify Your Story
Start by identifying what story you want to tell. Whether it’s a glimpse of your team’s daily routine, how your products are made, or preparations for an event, ensure the story reflects your brand values.

Key Tips:

• Highlight team dynamics, creativity, and passion.

• Focus on moments that your audience will find relatable or inspiring.

2. Keep It Authentic
BTS videos shouldn’t feel overly polished or staged. The goal is to showcase authenticity. Use natural lighting, casual conversations, and real moments.

Pro Tip:
If there are occasional slip-ups or bloopers, don’t cut them out—they often add charm and relatability.

3. Plan the Structure
While BTS videos don’t need a strict script, having a loose structure ensures the message is clear.

Elements to Include:

• Introduction: Set the scene or context for viewers.

• Story or Process: Show the journey behind the scenes.

• Takeaways: Share key learnings or fun moments.

4. Use the Right Tools
You don’t need a full production team to create great BTS videos. Modern smartphones and free editing tools can do the trick.

Recommended Tools:

• Editing Apps: iMovie, Adobe Premiere Rush, or Canva.

• Sound: Use royalty-free music or simple voiceovers to add professional touches.

5. Keep It Short and Engaging
Aim for videos under 3 minutes. Short videos are more likely to hold your audience's attention and get shared on social media.

Where to Share Your Behind-the-Scenes Videos

Maximize the impact of your BTS content by sharing it on the platforms your audience frequents:

1. Social Media Platforms

• Instagram Stories & Reels: Perfect for short, casual clips.

• LinkedIn: Share professional insights about your workplace or processes.

• YouTube: Post longer, detailed BTS videos.

2. Your Website
Embed BTS videos on your "About Us" or "Team" pages to offer visitors a deeper connection with your brand.

3. Email Campaigns
Include BTS content in newsletters to nurture your audience and showcase your brand personality.

4. Digital Ads
Use BTS videos as part of your ad campaigns to create a more human connection with potential customers.

Why Behind-the-Scenes Videos Work for All Businesses

Whether you’re a startup, an e-commerce brand, or a local business, BTS videos can help establish a strong, authentic brand identity.

Reasons to Invest in BTS Content:

• It’s cost-effective and doesn’t require a high production budget.

• It appeals to a wide range of audiences across different industries.

• It helps differentiate your business in a competitive market.

Conclusion: Start Building Deeper Connections Today

Behind-the-scenes videos are an invaluable tool for businesses looking to humanize their brand and build lasting relationships with their audience. By sharing real moments and authentic stories, you can foster trust, engage viewers, and stand out in today’s crowded market.

Ready to create impactful BTS videos that showcase your brand's story? Book a demo with us today to start your journey toward greater brand authenticity.