When it comes to video content, keeping it short can often be more effective. Breaking down longer videos into shorter, digestible segments can boost viewer engagement and meet diverse customer preferences. Here’s how to do it simply and efficiently.

Step-by-Step Guide to Segmenting Videos:

1. Upload and Transcribe:

   • Start by uploading your video to a platform like Filestage, which facilitates easy reviewing and feedback. Use tools like Descript to generate a transcript of the video with timestamps. This helps in easily spotting key parts to segment.

2. Client Collaboration:

   • Prepare a document with the video’s transcript and share it with your client. Ask them to mark the segments they find most impactful. This ensures the segments you produce align with their interests and needs.

3. Marking Segments:

   • Using the client’s feedback, note the start and end points of each segment directly on Filestage. Communicate these specifics to your editing team to prepare rough cuts of these segments.

4. Quality Check and Revisions:

   • Review the rough cuts internally to make sure they meet quality standards and client expectations. Send these versions to the client for final approval, making sure to get their consent in writing before proceeding.

5. Final Touches:

   • If the client requests combinations of different segments, provide clear instructions to your editing team. Ensure that final edits include any required templates or enhancements to meet the client’s final expectations.

Regular Updates and Feedback:

• Continually refine the process of segmenting videos based on customer feedback and evolving preferences. Consider revisiting your strategy quarterly to keep it relevant and effective.

Quick Checklist for Video Segmentation:

• Confirm each segment aligns with the client’s preferences.

• Aim for segments lasting 1-3 minutes or 5-10 minutes, depending on engagement data.

• Conduct internal reviews of all rough cuts before client approval.

• Secure written approval from the client for all video segments.

• Ensure final edits include all necessary templates and enhancements.

By following these streamlined steps, you can effectively segment longer videos into engaging clips that not only capture the attention of your audience but also cater specifically to their viewing preferences. This method not only maximizes engagement but also ensures your content is precisely what your customers want to see.