Introduction

Are your customers struggling to understand what your business does? For marketing managers juggling tight deadlines, explaining complex services or products to new audiences can be a challenge. That’s where explainer videos come in. These short, engaging videos simplify your services into clear, easy-to-digest content, helping potential customers understand your value quickly.

In this blog, we’ll explore why explainer videos are a powerful tool for reaching new audiences, how to create them effectively, and how they can turn curious viewers into loyal customers.

Key Takeaways

• Simplify Complex Services: Use explainer videos to clarify how your products or services solve customer problems.

• Create with Purpose: Focus on your audience’s pain points, keep videos short, and use engaging visuals.

• Maximize Distribution: Share your video on websites, social media, email campaigns, and sales presentations for greater reach.

Why Explainer Videos Work for New Audiences

When a potential customer first encounters your business, they need to quickly understand how your services solve their problems. Unlike lengthy text-based explanations, explainer videos combine visuals, voiceovers, and storytelling to clarify complex ideas in just a few minutes.

Benefits of Explainer Videos:

• Simplify Complexity: Break down intricate services into easy-to-understand visuals.

• Grab Attention: Videos are far more engaging than text, capturing your audience’s interest faster.

• Boost Retention: People retain 95% of a message in video format, compared to only 10% when reading it (Insivia, 2023).

• Increase Conversions: According to Wyzowl, 88% of consumers are convinced to make a purchase after watching an explainer video.

For first-time customers, these videos bridge the gap between curiosity and clarity, making your services more approachable.

How to Create Effective Explainer Videos

Crafting a successful explainer video doesn’t have to be complicated. Follow these steps to ensure your videos resonate with your audience:

1. Identify Your Audience’s Pain Points

Before creating your video, outline the specific challenges your target audience faces. For overworked marketing managers, this might include limited time, tight budgets, and a need for quick results.

Tip: Focus on how your service solves these issues and use simple, relatable language.

2. Keep It Short and Focused

The ideal length for an explainer video is between 60 and 90 seconds. Your goal is to capture attention quickly and deliver value without overwhelming the viewer.

Key Elements to Cover:

• Introduce the problem your audience faces.

• Present your service as the solution.

• Highlight the benefits and results.

• End with a clear call-to-action (CTA).

3. Use Visuals That Support Your Message

Visual storytelling is the heart of any explainer video. Use animations, graphics, or real-life footage to enhance the message and make it visually appealing.

Tip: Keep your visuals simple and consistent. Avoid overcrowding the screen with too much information.

4. Write a Clear, Engaging Script

Your script is the backbone of the video. Use conversational language that connects with your audience and explains your service step-by-step.

Structure for the Script:

• Hook: Start with an engaging question or relatable statement.

• Explanation: Clearly describe your service and how it works.

• Benefits: Focus on the key advantages for your audience.

• CTA: End by encouraging viewers to take the next step, such as booking a demo or visiting your website.

5. Add Captions and Voiceovers

Many viewers watch videos with the sound off, especially on social media. Add captions to ensure your message is understood without audio. At the same time, include a professional voiceover to enhance clarity and professionalism for those watching with sound.

Where to Use Explainer Videos to Reach New Audiences

Once your explainer video is ready, maximize its impact by sharing it across multiple platforms where your target audience spends time:

1. Your Website
   Add the video to your homepage or services page to provide instant clarity for new visitors.

2. Social Media
   Post your explainer video on LinkedIn, Facebook, Instagram, and YouTube. Social media platforms favor video content, making it a great way to reach new audiences.

Tip: Tailor video length and style to each platform. For example, Instagram works best with shorter videos, while LinkedIn audiences may prefer more professional content.

3. Email Campaigns
   Including an explainer video in your email campaigns can increase click-through rates by up to 300% (Campaign Monitor, 2023). Use it to introduce your services to new subscribers or nurture leads.

4. Sales Presentations
   Videos are excellent tools for sales pitches, helping potential clients understand your services faster and more effectively.

5. Blog Posts and Ads
   Embed your explainer videos into blog posts and digital ads to engage readers and viewers with dynamic content.

Why Explainer Videos are Perfect for SMBs

For small and medium-sized businesses (SMBs), explainer videos are a cost-effective way to communicate complex ideas. Unlike high-budget commercials, they can be created affordably while delivering exceptional results.

Advantages for SMBs:

• Cost-Effective: Use accessible tools like Canva, Animoto, or Biteable to create professional videos without breaking the bank.

• Time-Saving: A short video explains what a long article might take pages to clarify.

• Scalable: Repurpose the same video for websites, emails, social media, and presentations to maximize ROI.

Explainer videos help SMBs stand out by providing clarity, building trust, and making it easier for new audiences to understand their value.

Conclusion: Make Explainer Videos Work for You

Explainer videos are a powerful tool for introducing your services to new audiences. By simplifying complex concepts and presenting them in a clear, engaging way, you can build trust, boost conversions, and expand your reach.

Ready to simplify your services and connect with new customers? Book a demo with us today to see how we can help you create impactful explainer videos that drive results!