blog image

Exploring the Power of Viral Video Content in Marketing

January 12, 20243 min read

In the dynamic landscape of digital marketing, video content stands as a towering beacon of engagement and creativity. As you explore the realm of content marketing, it's crucial to understand the impact that viral videos can have on a brand's visibility and customer engagement. This blog post delves into 12 content marketing video examples that not only went viral but also reshaped the way we perceive video content in the digital marketing space.

Unforgettable Campaigns: Viral Success Stories

Dove's Real Beauty Sketches: Dove's campaign took the internet by storm, focusing on self-esteem and the perception of beauty. It was a heartwarming series that not only went viral but also sparked meaningful conversations about beauty standards.

Always' #LikeAGirl: This campaign brilliantly challenged gender stereotypes, turning an insult into an empowering message. It resonated with audiences globally, demonstrating the power of video content in driving social change.

Blendtec's Will It Blend?: Blendtec took a humorous approach to demonstrate their product's strength. Their series of blending unusual items captured immense attention, making it a staple example in content marketing discussions.

The Art of Storytelling in Viral Videos

Red Bull Stratos - Felix Baumgartner's Space Jump: Red Bull's sponsorship of this record-breaking space jump was a masterclass in branded content. It showcased the brand's association with extreme sports and adventure, captivating millions of viewers worldwide.

Old Spice's "The Man Your Man Could Smell Like": Old Spice redefined their brand image with this humorous and quirky video. It became a cultural phenomenon, showing how creative content can revitalize a brand's identity.

GoPro's Fireman Saves Kitten: GoPro's heartwarming video of a firefighter saving a kitten highlighted the product's quality and durability. More importantly, it connected emotionally with audiences, showcasing the human side of the brand.

Leveraging Humor and Emotion in Video Marketing

KLM's Lost & Found Service: This adorable video featuring a dog returning lost items to passengers was both heartwarming and effective. It not only went viral but also improved the brand's image as customer-centric and caring.

Volvo Trucks - The Epic Split feat. Van Damme: Volvo demonstrated the precision and stability of their trucks in a breathtaking manner. Jean-Claude Van Damme's epic split won the internet and elevated the brand's visibility significantly.

Coca-Cola's "Share a Coke" Campaign: By personalizing Coke bottles and creating shareable content, Coca-Cola connected with its audience on a personal level. The campaign's video content was pivotal in driving its worldwide success.

Crafting Viral Video Content

These 12 examples of content marketing video examples are just a snapshot of the limitless potential in video marketing. They illustrate that a combination of creativity, storytelling, and emotional or humorous appeal can make content not just viewable but shareable and memorable. As you craft your video content, consider the elements that made these examples successful: engaging narratives, relatable themes, and a touch of innovation. Remember, in the world of content marketing, a well-executed video can be the catalyst that transforms your brand's story into a viral sensation. Whether you aim to inspire, entertain, or inform, the power of video content in the digital age is undeniable. Embrace this medium, and you might just find your brand's story being told and retold across the vast digital landscape

Back to Blog


"INhouse Video completely changed the game for me. It made things so much easier."

Lindy Belley

The Senior Marketing Manager at Financial Services HSO

“They're great at really coaching our team and our subject matter experts on how they can do it themselves to reduce the amount of time.“

Leah Baker

The Senior Brand Engagement Manager at Stoneridge Software

Subscribe Us Now